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For Dubai brokerages

Your own branded off-plan catalog.
Live in 48 hours.

A multilingual, SEO-ready property platform built for Dubai brokerages. Your logo, your colours, your contacts, your leads β€” none of the development cost or wait.

βœ“ No development team neededβœ“ 4 languages out of the boxβœ“ Direct-from-developer pricing displayβœ“ Your leads, not the portals'

The problem

Two bad options. We're the third.

Every Dubai brokerage today faces the same fork. Both paths are expensive β€” in different ways.

Build your own site

$10K–25K + 3 months

  • βœ—Hire developers, designers, content writers
  • βœ—Manually add every project to your CMS
  • βœ—Ongoing maintenance, bug fixes, hosting issues
  • βœ—Zero SEO until you write all your own content
Use a major listing portal

$1K–5K / month, lost branding

  • βœ—Pay monthly per listing, plus per lead
  • βœ—Your listings compete with hundreds of others
  • βœ—Buyers go to the portal, not to your brand
  • βœ—Leads are gated and resold to your competitors
HomeBase β€” the third option

A fully-branded catalog. Yours. Live in 48 hours.

  • βœ“We host, maintain and update the platform
  • βœ“Project catalog auto-populated from developer feeds
  • βœ“Your logo, colours, domain, contact details
  • βœ“Lead form goes straight to you / your agents
  • βœ“SEO-ready in EN / RU / AR / ZH out of the box
  • βœ“CRM-light: lead pipeline, agent assignment, notes

What you get

Every feature a serious brokerage needs.

🎨

Your brand, top to bottom

Logo, primary colour, contact details, agent photos β€” propagate across every page, every email, every WhatsApp link, every OG share image.

🌍

Multilingual SEO

Full EN / RU / AR / ZH support with hreflang. Russian / Chinese buyers see Russian / Chinese. Arabic gets RTL. SEO-ready out of the box.

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Curated area pages

Every Dubai freehold area gets a rich SEO landing: stats, lifestyle, transport, yields. Buyers Google area names β€” your site ranks.

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Interactive Dubai map

All your projects pinned on a map of Dubai with clustering. Buyers search visually.

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Agent profiles + lead routing

Every agent has a profile page. Each project can be assigned to an agent. Leads from that project go directly to them.

πŸ“‹

CRM-light pipeline

Lead status (new β†’ contacted β†’ viewing β†’ offer β†’ closed), notes, agent filter, CSV export. No separate $50/agent/month CRM needed.

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WhatsApp-first contact

Every project, every page has a WhatsApp CTA pre-filled with project name + URL + buyer's language. The UAE's default channel.

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Analytics included

Google Analytics, Yandex Metrica, Vercel Analytics β€” pre-wired. See what works without setting anything up.

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Compliance built-in

Privacy Policy under UAE PDPL. Cookie consent. Optional RERA permit display per listing (Trakheesi). Marketing-platform disclaimer in footer.

How it works

From handshake to live site in 48 hours.

01

We onboard you

You send us your logo, brand colours, contact details, agent list and RERA license info. Takes ~20 minutes of your team's time.

02

We brand and deploy

We set up your subdomain (e.g. yourcompany.homebase.ae) or wire up your own domain. Site goes live in 24-48 hours, fully branded.

03

You manage projects + leads

Add projects from PropertyFinder URLs (auto-parsed) or manually. Leads land in your admin + Telegram. Your agents take it from there.

Plans

Choose the scope. We'll tailor the rest.

We agree the right setup with you on a 30-minute discovery call. No public price list β€” your scope, your terms.

Starter
Custom

For boutique brokerages getting online.

  • Up to 25 active projects
  • Subdomain (yourname.homebase.ae)
  • EN + 1 additional language
  • Lead capture + Telegram notifications
  • Basic branding (logo, colour)
  • Email support
Get started β†’
Recommended
Pro
Custom

For active brokerages scaling lead-gen.

  • Up to 200 active projects
  • Your own domain (yourbrokerage.com)
  • All 4 languages (EN / RU / AR / ZH)
  • Up to 10 agent profiles + routing
  • Full CRM pipeline + CSV export
  • Analytics suite pre-wired
  • WhatsApp Business setup
  • Priority support
Most popular β†’
White-label
Custom

For enterprises and franchises.

  • Unlimited projects + agents
  • Full white-label (no HomeBase branding)
  • Multi-office / multi-region
  • Custom integrations (CRM, accounting, BI)
  • SLA + dedicated success manager
  • Optional source code escrow
  • Per-listing Trakheesi permit support
Talk to us β†’

FAQ

Common questions from brokerage owners.

How long does it actually take to go live?
From the moment you send us your brand assets (logo, colour, contact details, agent list), we deploy a fully-branded site in 24-48 hours. Domain setup and SSL provisioning add another few hours.
Who owns the domain and the leads?
You. The domain is registered to you, the leads go to your inbox and Telegram, and there are no hidden gates between buyers and your team. We're infrastructure β€” you're the brokerage.
Can we use our existing domain?
Yes. On the Pro and White-label plans, you can use your own domain (e.g. yourbrokerage.com). We handle the DNS and SSL provisioning. You stay in control of the domain registration.
How do projects get into the catalog?
Three ways: (1) Paste a public listing URL β€” our parser extracts the data automatically. (2) Manual entry via the admin panel. (3) For enterprise plans, we can integrate with your developer feed via API.
What languages are really supported?
English, Russian, Arabic (with RTL) and Chinese are all first-class β€” full UI translation, locale-aware URLs, hreflang tags for Google, separate Schema.org metadata per language. Russian and Chinese audiences in particular are huge for Dubai property and most competitor sites don't translate properly.
Do we have to use HomeBase branding anywhere?
On the Pro plan, a subtle 'Powered by HomeBase' link appears in the footer. On the White-label plan, this is removed β€” the site appears as 100% yours with no third-party attribution.
What about RERA / Trakheesi compliance?
Dubai law requires a Trakheesi permit number on every property advertisement. The Pro plan supports a per-listing permit number field. The White-label plan adds enforcement (won't publish without a permit) plus your RERA license number in the footer of every page.
Can we cancel?
Yes, monthly. We export your data (projects, leads, settings) in a clean CSV/JSON bundle so you keep everything. No lock-in clauses, no exit fees.
Is the underlying platform secure?
Yes. We use Vercel for hosting (SOC 2 Type II), Neon Postgres for the database (encrypted at rest and in transit), Cloudflare R2 for images (immutable cached). All buyer contact data is processed under UAE PDPL (Federal Decree-Law 45/2021). We never share data with third parties beyond the developer of the inquiry.
Can we get a demo with our own brand applied?
Yes. Book a 30-minute call via the button below β€” we'll have your logo and colours applied before the call so you can see exactly what your brokerage's site would look like.

Stop building. Stop renting from portals.
Start owning your channel.

30-minute live demo. We'll show you the platform in your brand colours and prepare a launch plan tailored to your brokerage.

No commitment. We'll show you the product and you decide.